Senior Executive, Digital Engagement, Marketing & Communications

• Develop and implement data-driven and creative communications, marketing, and brand strategies that engage members and key stakeholders while increasing the visibility of NLC's mission, reputation, and impact.


• As a member of the Senior Executive Team, provides expert advice, thought leadership, and counsel to executive leaders on communications and strategic messaging.


• Serve as the CEO/Executive Director's advisor for communications, marketing, and emergent issues and oversee the preparation of speeches, reports, talking points, white papers, and external engagement.


• Develop the Center's annual budget and operational plan supporting NLC's strategic direction.


• Serve as NLC's communications and marketing spokesperson and visible leader in meetings with board members, corporate partners, and key stakeholders.


• Leverage data analytics to track, monitor, and evaluate the effectiveness of NLC's communications and marketing strategies.

• Develop and execute an integrated communications and marketing strategy that engages and attracts members and increases the visibility of NLC's programs and priorities across various audiences.


• Lead the strategy and manage content for NLC's website, social media platforms, newsletters, email communications, blogs, websites, and other internal and external communication channels.


• Oversee the development of high-quality print, digital communications, publications, editorial, and event graphics and design.


• Identify emerging trends and issues, working closely with executive leadership, staff, and members to execute targeted communication strategies.


• Directs the planning, development, editorial content, production, and evaluation of event promotional campaigns


• Oversee external vendors, consultants, and other third-party marketing and communication relationships.


• Ensure successful delivery of grant-funded marketing and communication deliverables.

• Serve as NLC's official media spokesperson and proactively execute comprehensive media relations strategies with key journalists, reporters, editors, and media outlets.


• Provide regular media analysis reports to executive leadership, offering insights into member and public perception and coverage effectiveness.


• Lead media relations efforts during crisis situations or issues that may affect NLC's brand and reputation.


• Oversee the planning and execution of press conferences and media briefings of NLC conferences and events.


• Identify and promote compelling messages and stories through earned media for a broad range of targeted and diverse audiences.


• Oversee the creation of press materials, including press releases, media kits, and fact sheets, ensuring alignment with NLC's brand, voice, and messaging.


• Coordinate the creation of editorial content and opinion pieces for media outlets, thought leadership opportunities, and spokesperson opportunities.


• Coordinate issue management with NLC SMEs and other stakeholders, including preparing statements, talking points, and Q&A.

• Recruit, develop, and mentor a team of professionals responsible for promoting greater awareness of NLC's brand locally and nationally.


• Support staff engagement and growth goals, including developing strategies to ensure cross-collaboration and coordination across the organization.


• Promote a continuous improvement culture that values learning and a commitment to quality.


• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, and establish priorities.

• BA/Master's degree in communications or related discipline with 10-15 years of experience, with at least 5 years in a senior leadership role leading successful strategic communications, media relations, and marketing strategies or a combination of education and experience that demonstrates the required knowledge, skills, and abilities to perform the job.


• Experience and direct connections to local government, preferably with a membership advocacy association, public policy organization, or similar work environment, are highly preferred.


• The ideal person for this role will possess a strong executive presence and the ability to communicate and advocate for the short and long-term goals of the organization and motivate others toward those objectives.


• Proven track record of successfully developing and executing integrated marketing and communications strategies that align with organizational goals and drive measurable results.


• Experience managing marketing budgets and overseeing the allocation of resources to maximize ROI.


• Strong understanding of branding, public/media relations, digital marketing, content strategy, and social media.


• Strong analytical abilities and data-driven decision-making capabilities to track and improve performance.


• Knowledge of emerging marketing, communications, and digital media trends and the ability to adapt strategies to meet organizational priorities.


• Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with staff, executive leadership, board of directors, and members.


• Experience planning, writing, and editing press releases, annual reports, marketing literature, and other print publications.


• Ability to work under pressure and meet tight deadlines while maintaining a focus on quality and results.


• Demonstrated ability to influence cross-functional teams and drive alignment across departments.


• Successful track record of building high-performing teams, including skills in hiring, evaluating, mentoring, and coaching staff.

• Target Hiring Range (170k-200k)


• Competitive benefits, and retirement package


• Generous paid time off and holidays


• Hybrid work environment


• Professional Development