BUSINESS ANALYST 2

At Daniel Defense,
Only the Best Build the Best

Daniel Defense engineers and manufactures the world's finest weapon systems and accessories. Our mission to honor God and defend freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.

We are seeking a Business Analyst II to support strategic growth initiatives within the firearms industry. This role will play a critical part in new market development, market sizing, go-to-market strategies, and new product development. The ideal candidate will leverage data-driven insights to identify opportunities, assess market trends, and develop actionable strategies that drive business expansion.

This position is onsite at our headquarters in Black Creek, GA, ensuring close collaboration with cross-functional teams. Hybrid work flexibility may be considered for the right candidate.

As the Business Analyst 2, you will be responsible for the functions outlined below:

Essential Functions:

• Conduct in-depth research on emerging market opportunities within the firearms industry.


• Evaluate market entry strategies and identify key trends, risks, and growth drivers.


• Develop models and forecasting tools to assess global total addressable market size as well as serviceable addressable & obtainable market sizes.


• Assist in the development and execution of go-to-market (GTM) strategies for new products and market segments.


• Conduct competitive analysis to position products effectively in the marketplace.


• Collaborate with sales, marketing, and product development teams to ensure successful market launches.


• Provide data-driven insights to guide product development and portfolio expansion.


• Provide analytical support for pricing strategies and customer segmentation.


• Work closely with engineering, research and development (R&D), and manufacturing teams to align product offerings with market needs.


• Develop detailed reports, dashboards, and presentations for leadership and stakeholders.


• Provide strategic recommendations based on data analysis to drive business growth.


• Monitor key performance indicators (KPIs) and measure the success of market initiatives.


• Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.


• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.


• Participates in the company's efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.


• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.

• Other responsibilities as deemed appropriate or necessary by leadership.

Knowledge, Skills, and Abilities:

• Bachelor's degree in Business, Economics, Marketing, Data Analytics, or a related field (MBA preferred) and 2-4 years of experience or adequate combination of education and experience to effectively perform the functions of the position.


• Business analysis, market research, or strategic planning experience, preferably within the firearms, defense, or outdoor sporting goods industry.


• Strong analytical and problem-solving skills with experience in market sizing, competitive analysis, and modeling.


• Data visualization & analytics tools: Power BI, Tableau, Looker, or similar.


• Database & cloud platforms: Snowflake, SQL, Google BigQuery, or similar.


• CRM & business intelligence tools: NetSuite, EPICOR, SAP, or other relevant platforms.


• Excel proficiency: Advanced Excel skills including pivot tables, macros, and data modeling.


• Project management software: Jira, Asana, or similar.


• Excellent communication skills with the ability to present complex insights to executive teams.


• Strong project management skills and the ability to work cross-functionally.


• Passion for the firearms industry and a deep understanding of industry regulations and trends.


• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.


• Requires intermittent standing, walking, sitting and bending throughout the workday.


• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.


• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment - Daniel Defense is an at-will employer.

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